TSN's waterfront FIFA World Cup studio and viewing zone in Vancouver was a stunning success, transforming the city's Coal Harbour waterfront into a vibrant hub for football fans. The temporary Bell Media-branded pavilion, located at Jack Poole Plaza, provided a unique broadcast facility and a free public gathering space for the 2026 FIFA World Cup. It showcased the city's natural beauty, with stunning views of Coal Harbour, Stanley Park, the North Shore mountains, and the North Shore mountains, multiple large cruise ship movements each day, and the frequent takeoffs and landings of float planes. The studio's design, engineered with strict weight limits in mind, featured lightweight materials and innovative construction techniques, ensuring a seamless integration with the plaza's unique challenges. The project's success not only exceeded expectations but also left a lasting impact on the city, with many residents wishing for its continued presence. The TSN/CTV pavilion's success served as indirect marketing for the Vancouver Convention Centre and Jack Poole Plaza, attracting national attention and boosting demand for the convention centre's services. The plaza, named after the late Jack Poole, who led Vancouver's bid committee for the 2010 Olympics, has become a significant public space, hosting major events and providing a backdrop for iconic moments in the city's history.
